Safety Differently: The Next Bandwagon On Which To Jump

By Phil La Duke

a man riding a carriage

Photo by Adrian Jozefowicz on Pexels.com

As a big Sidney Dekker fan, I was intrigued by the buzz over his latest offering Safety Differently, so I checked it out, and I have to confess that I was disappointed.  Why? Well, it wasn’t because his work wasn’t spot on, but for a couple of reasons. First of all, Safety Differently is dangerously close to Apple’s slogan of “Think Different”.  The uninformed pedantic lumps of fetid flesh— of which there are many (in my experience)—we’re quick to point out that the slogan is grammatically incorrect. A good point, to be sure, except that it isn’t.  Jobs wasn’t telling people to change the way they were thinking (“Think differently”) rather, he wanted them to think “different”, in other words, gravitate towards things that are different than anything ever seen before. Jobs didn’t want his team to merely create derivations of existing products but to push ever harder to innovate.

Dekker’s “Safety Differently”, may roll off the tongue in a more grammatically pleasing manner, but I’m sorry, I don’t see it as all that different than the way safety should have been done for decades. How long have we known that recognized that companies have been rewarding workers not for making things safer, with less risk, but for not reporting injuries? How long have we known that “the absence of injuries does not denote the presence of safety?” How long have we known that safety has become a bloated bureaucracy?  How long have we (at least most of us) known that blaming the people for injuries was wrong-headed and we should be looking at the system defects that cause the injuries instead? How long have we known that engaging workers in finding solutions for lowering the risk of injuries is a key to finding a safer way to do things?

I recognize for a third of you this is heresy; how dare I question the great and powerful Dekker? Another third of you are still clinging to the Behavior Based Swindle that pays your rent and gets you speaking gigs and even sells your books. But just maybe a third, probably a lot less, will recognize that Safety Differently isn’t all that different, and furthermore it doesn’t go far enough.  In one of the many YouTube videos, Dr. Dekker talks about how safety has become a numbers game; that safety practitioners have become slaves to Key Performance Indicators that are poor indicators of performance. He says that Safety is an ethical responsibility. No kidding? How long did it take his Think Tank to come up with that? I’ve literally been saying this for decades, but it’s more than just an ethical concern, it’s a business concern.  We have to stop killing people in the workplace; no one should have to be told that this is wrong. But more importantly, we have to stop lying and cheating and manipulating the data so that an injured worker isn’t reclassified as a non-recordable/reportable injury.

We need lagging indicators to be linked to leading indicators.  Leading indicators should be telling us what our strategy needs to be while lagging indicators should tell us how much progress we are making toward successfully achieving our strategic goals.  

Yes, we need to engage workers in reducing risk, but I am not sure that the team that thunk up Safety Differently is the same team that knows how to create that engagement or even what that engagement should look like.

The danger, however, doesn’t lie in what Sidney Dekker is proposing, the danger lies is that the fact that as I write this there are purveyors of Culture Transformations, who 5 years ago were purveyors of Behavior-Based Swindles, who 5 years before that were cashiers at Kmart, who are now scrambling to get on the bandwagon and repackage and rebrand the swill they’ve been serving to safety practitioners who greedily slurp it up, as Safety Differently.

I don’t disagree with Dekker.  Heck, any of you who have read my book (and let’s face it you are so much smarter than those who haven’t) or have been a long time reader of my blog know that I have been saying all of these things and more since 2006.  In fact, I hope Safety Differently spurs some action so that in so much as we can, (OSHA and its counterparts around the world aren’t going to suddenly let us stop counting bodies) we can start causing safety instead of preventing injuries.  Dekker has a less crass, less offensive, less provocative way of getting his message out there than I do so maybe the half-wits who are planning the safety BINGO will listen to him where they wouldn’t listen to me.

Meanwhile, watch out for snake oil salesmen, pitching the same tired crap with a Safety Different label on it because you can BET its coming.  The safety conglomerates and the safety mom and pops alike will jump on this bandwagon and continue the Behavior-Based Swindle, but a turd by any other name is still a turd.

Did you like this post? If so you will probably like my book which can be ordered here I Know My Shoes Are Untied. Mind Your Own Business or on Barnes & Nobel.com. Note: If you are outside North America, you will want to order for the Amazon site in your country.  Did you hate this post? Did it offend you deeply? Maybe you should organize a book burning (minimum of 150 books) but be sure you are only burning my book, I don’t want you to go to a used book store and buy a bunch of cheap books and stack mine on top.

The book is a compilation of blog posts, guest blogs, magazine article (from around the world) and new material. Much of it is hard to find unless you know where to look. A second and third book has already been green-lighted by the publisher (expect fewer reprints and more new material).

Remember the holidays are coming up and this book makes the perfect gift for the person for which you feel obligated to get something for but don’t really like.

In all seriousness, I have been blogging for free for over 11 years and I think I have earned a bit of revenue so buy the damned book.

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Screw Warnings. Find It and Fix It

By Phil La Duke

Too often we are content to slap a sign or label or sticker on a known hazard and call it good. It isn’t. The day is coming when knowing a hazard exists but doing nothing more than putting up “death awaits” sign will be seen as criminally negligent.

I am loathed to compare workers to children, and my intent is not to infantilize adults, but “well gee, I warned him” is not an excuse; it’s an admission of one’s own stupidity.

I don’t know when it’s coming but it’s not soon enough. What prompted this particular rant is something I witnessed in the Miami airport. I saw no fewer than six maintenance employees feverishly dry mopping a floor. There was a “wet floor” sign but nonetheless, they worked and in minutes the floor was dry. They removed the sign and left.

Our default response has got to stop being, “hey buddy watch out for that trip hazard” and start fixing things.

If you insist on having “behavioral observations” then the observers should be fired if the person observed ever gets hurt. Implement this policy and you will have less “be careful and more fixing the issue”.

Years ago I went to an incompetent doctor after my regular doctor sold the practice. The boob who bought the practice looked like a Dr. Seuss character and had the brains of a yam. Each time I visited he would begin by asking me “do you smoke”. I have never smoked a complete cigarette in my life. “No” I would impatiently answer. One day enough was enough. When he asked I said “actually doc that’s why I am here. I want to start smoking.” He warned me of the dangers of smoking. I acknowledged his warning but pointed out that at my age the probability of getting those horrible conditions was remote. He stood dumbfounded “I want to start with two packs a day”. He finally found his words “I would never endorse such an irresponsible act”. To which I responded “I’m not going to start smoking you (expletive) idiot. You ask me that every (expletive) time I come in here. WRITE THIS SHIT DOWN!!

On my next visit, he greeted me and said: “do you…(glancing up nervously from my chart)…still not smoke?” He retired about a month later.

The point is what do we hope to accomplish raising awareness of the already aware. As one reader once said in response to my anti awareness rants said: “I was aware of breast cancer and got it anyway”. Awareness without useful countermeasures is basically just fear mongering.

So if we know there’s a problem fix it. Don’t just tell me to watch out for it and be careful

Did you like this post? If so you will probably like my book which can be ordered here I Know My Shoes Are Untied. Mind Your Own Business or on Barnes & Nobel.com. Did you hate this post? Did it offend you deeply? Maybe you should organize a book burning (minimum of 150 books) but be sure you are only burning my book, I don’t want you to go to a used book store and buy a bunch of cheap books and stack mine on top.

The book is a compilation of blog posts, guest blogs, magazine article (from around the world) and new material. Much of it is hard to find unless you know where to look. A second and third book has already been green-lighted by the publisher (expect fewer reprints and more new material).

Remember the holidays are coming up and this book makes the perfect gift for the person for which you feel obligate to get something for but don’t really like.

In all seriousness, I have been blogging for free for over 11 years and I think I have earned a bit of revenue so buy the damned book.

Stupid Is As Stupid Does

Safety Stupidity

Because Alan Langston wanted to see me do a graphic

By Phil La Duke

When I talk to many safety practitioners invariable the incredible stupidity of the injured worker rears its ugly head.  Well, I’m here to tell you that when it comes to safety there is plenty of stupid to go around. At the forefront of my mind is the absolute and unquestionable stupidity of how safety practitioners increasingly seek to solve safety issues by using solutions from the lowest levels of the Hierarchy of Controls.  Just this morning I saw orange cones places around: a generator that was blocking a full lane of traffic, a mound of dirt, and a trench. What’s more, I just returned from California where I saw startling examples of the stupidity of safety. Please understand that this has nothing to do with California and everything to do with me walking in unfamiliar places.

First, the button to push to activate the walk sign was disabled, and at this particular stop light, it meant that the “Walk” sign would never illuminate.  Here in Michigan you can push that button all day long and it has no effect since the WALK signal timed to the traffic light but people push it anyway. Since the button was working on the adjacent street we crossed and then crossed again, and then crossed a third time.  It was hardly expedient, and people have an innate drive toward expediency. The next day, not only were both buttons inactive (they were actually removed and the cases dangled like cats tortured and hung there by budding serial killers) but a large trench was there where the sidewalk was 24 hours prior.  Our choices were (at least how we saw them) to either walk two blocks to reach our destination that was less than 100 feet away, or wait for the light to change and cross despite having a don’t walk sign. We walked across the grass and when no traffic was coming AND the light in which we were walking was green we walked across the street.

My point is that the brain trust who put the safety measures in place just told us what we couldn’t do, without offering any alternatives.  Seriously, what did they expect people would do, or better yet, what would THEY have done in that situation?

Now some of you are shaking your heads and saying “We didn’t do this,” and I’ll grant you that.  I doubt anyone even remotely interested in safety had anything to do with these controls I’ve mentioned, but WHY WASN’T a safety person involved? Why were these mouth-breathing, knuckle-dragging brutes allowed to begin work with no safety over-site or guidance?  My guess is because the people responsible knew that the safety guy would tell them that they couldn’t do it that way, but that past experience had taught them that wouldn’t have given them a better solution. Even people who work in safety have run into the safety dunderhead that just says “thou shalt not…” without giving a viable alternative. We’ve all met the thick-witted, rules-worshiping safety guy that does give two craps as to whether or not the job gets done, and many people in the work word honestly and yet too often erroneously figure that the hazard will only be there a day or so, the risk is minor, and the odds of anyone getting seriously are minuscule.

Safety, as a function, must enable Operations and must help those in Operations to make informed decisions about risk.  This is going to be an uphill battle because so many in safety have used the “ignore it” or “figure it out for yourself” approach for too long, or they just say know.

If we want Operations to own safety, and we should want this, then we have to teach them how to make better, safer choices when assessing risk.  We can’t just dump safety on them and wash our hands and go back to playing Mine Sweeper at our desks. The people we are so quick to deride as stupid are actually just ignorant.  Many people don’t think of the immediate consequences of their decisions and we expect them—without any guidance—to think about the consequence of their decisions four or five steps removed from the immediate consequences.  This IS stupid, but when it comes to stupidity it’s never in short supply. Before we start passing judgment on how stupid the injured workers are maybe it’s time to ask ourselves what WE have done to educate them.

Did you like this post? If so you will probably like my book which can be ordered here I Know My Shoes Are Untied. Mind Your Own Business or on Barnes & Nobel.com. Did you hate this post? Did it offend you deeply? Maybe you should organize a book burning (minimum of 150 books) but be sure you are only burning my book, I don’t want you to go to a used book store and buy a bunch of cheap books and stack mine on top.

The book is a compilation of blog posts, guest blogs, magazine article (from around the world) and new material. Much of it is hard to find unless you know where to look. A second and third book has already been green-lighted by the publisher (expect fewer reprints and more new material).

In all seriousness, I have been blogging for free for over 11 years and I think I have earned a bit of revenue so buy the damned book.

Blood In My Pockets Is Blood On Your Hands

blood on my hands

Photo by it’s me neosiam on Pexels.com

As some of you know, I am in the process of putting the finishing touches on my second book. It is an expansion of my blog post Forget BBS There Is A Better Way   I have been rightfully criticized for doing too much attacking and not enough constructive criticism. In fairness to me, apart from a handful of devoted readers my blog posts only go viral when I call people out on the stupid crap that they are doing in the name of worker safety.  I honestly can’t wrap my brain around the kind of person who reads something just to puff out their chest and yell “foul!” in sanctimonious outrage.

I decided to call my second book, “Blood In My Pocket”  and it will be much the same format as my first book, (i.e. a mixture of cleaned up blog posts, published magazine articles, and new material, but will be structured around the points made in Forget BBS, There’s A Better Way) (shameless plug,  We plan to have it available for sale November 1st, 2018).

As I told people, even safety people recoiled in horror.  They had never heard what I assumed was a widely known phrase in safety.  The Blood In the Pocket Effect refers to the practice by injured workers, of seeking medical attention from their own physicians rather than the company medical department and therefore ruining the company’s perfect safety record.

The term itself describes a worker who cuts his hand, wraps it in a dirty shop rag and puts it in his pocket so that his supervisor can’t see the injury.  In some companies concealing an injury is a fireable offense, but in most cases, no one goes looking too deeply for under-reporting. In fact, ask 15 safety guys if there is under-reporting at their facilities and at least 12 will swear that there are absolutely no underreporting.

Years ago, before joining my current employer, I went on a sales call and toured a facility where the ebullient kept telling me to watch my step, and to use the handrail (that was so rickety that I was sure if I put any weight against it I would fall to my death) and generally mother-hen me through the tour.  I proudly told me about the children’s poster problem (I’ve asked it before and I will ask it again, what kind of sociopath introduces the idea that mommy and daddy could die at work to a six-year-old?) and boast in pride about all the useless and pointless activity the company did in the name of safety.

As we walked, he pointed to a woman who was doing a highly physically demanding job.  She looked miserable and when she took her break she sat alone looking downtrodden. “She’s one of our frequent flyers,” my tour guide told me.  “Frequent flyers?” I asked in genuine confusion. “Yeah, she’s been injured like six times, she had to have back surgery twice, and since the workers, all get a $250 bonus each quarter when she gets hurt it cost every other worker at least  $250. One year it cost them all $1,000. The people here hate her and just wish she would quit.” I was aghast but said nothing. Like the death camp guard who knows right from wrong, I still thought I had a shot at a sale and wasn’t about to open my mouth.  I carry that burden with me even today, almost two decades later.

I’ve heard numerous tales of companies who either use incentives inappropriately or push zero-injuries with such force that workers will openly tell workers headed to medical that they better not “screw up my bonus” or council new workers that if they get hurt they get better care from their own doctors than from the company doctors.

People were outraged when they heard about the child molestation scandals of the Catholic Church, and rightfully so.  For the record, I am a practicing Catholic (you have to practice if you aren’t any good at something) and am neither a defender of the faith nor an anti-Catholic bigot. (Before any other faiths start congratulating themselves and assuring themselves that it can’t happen to them, take a look at your youth group leaders. and bible camp counselors and you won’t find many stones to throw.) The crime was bad enough, but the cover-up was even more heinous.  How is this different than deceiving the government, the shareholders, the workers, and the people about the number of injuries there truly are at your company? If you turn a blind eye toward underreporting of injuries you are just as despicable as the bishops who quietly settle the case and move the pedophile to a different parish.

By now some of you are in a froth.  You are grumbling aloud that not doing anything to stop underreporting is nowhere near as bad as allowing pedophiles access to children. Well, consider this: underreporting conceals risks. These risks tend to grow and compound until they manifest in an injury that can no longer be concealed—amputations, crippling injuries, and fatalities.

Blood in the pocket is blood on your hands.

Did you like this post? (I don’t really care if you LIKED as much as if it made you think) If so you will probably like my book which can be ordered here I Know My Shoes Are Untied. Mind Your Own Business  (save yourself some money and order it from the Amazon.com in your country or at least on your continent)  or on Barnes & Nobel.com. Did you hate this post? Did it offend you deeply? Maybe you should organize a book burning (minimum of 150 books) but be sure you are only burning my book, I don’t want you to go to a used book store and buy a bunch of cheap books and stack mine on top.

The book is a compilation of blog posts, guest blogs, magazine article (from around the world) and new material. Much of it is hard to find unless you know where to look. A second and third book has already been green-lighted by the publisher (expect fewer reprints and more new material).

 

Book Signing In A Detroit Institution

This is not this week’s post.

I just wanted to let people know that I will be co-hosting a book signing of I Know My Shoes Are Untied. Mind Your Own Business! at the historic new location of Henry The Hatters’  the oldest Hat Store in the US, on October the 14th, 2018 from 2:00 p.m. to 6:00 p.m. Those of you who have read my Entrepreneur contributions might recall the travails of Henry the Hatter from my article He Owns the Oldest Hat Store In America and Knows How Tough Entrepreneurship Really Is Paul Wasserman’s Henry the Hatter has thrived for generations in Detroit. He knows everything there is to know about ups and downs. or Detroit: The 21st Century Boomtown The Motor City has epitomized both America’s past industrial dominance and the despair of economic decline. It now is the epitome of urban resurgence.

At any rate, Paul and Joe are opening up special on a Sunday for me to sign copies of   I Know My Shoes Are Untied. Mind Your Own Business! or select body parts.  I will have a limited number of books on hand for sale, but they go pretty quick so Amazon or Barnes and Noble is still your best bet.  Don’t care about my stupid book? Come and check out the new store (the last was a piece of history, the new store is a work of art, and maybe buy a hat (or four). Anyway, that’s where I’ll be and hopefully, you will be too.

LinkedIn and Facebook are making…

LinkedIn and Facebook are making it increasingly difficult for me to post from this site to theirs. So what USED to take me 2-3 hours on a Saturday (for free) now takes 5 times that (for free) and I am not sure how long I am going to keep doing this. So if this site and my work is of ANY value to you, you need to do the following:

• Follow me on Twitter. It’s easy and it will keep you up to date with additions to this site, or subscribe to the site, or both
• Post these in just one of the discussion groups on LinkedIN, just one, that’s all I’m asking one.
• Share this post with someone, post it (bu copying the URL) on Facebook or by sending it via email.
• Buy my book. I have written over 950 blog posts, and over 300 magazine articles. The book is a selection (mostly from reader suggestions) of popular blog posts and magazine articles. Plus in all but one chapter I added new material. Think of the book as compensation for 18 years of stirring the pot.
• Do nothing, which I know is what most of you will do and that’s fine too, but every week this gets to be a bigger pain in the ass and if you don’t care about it, I have to question why I should go to all this effort.

Is Safety A Right Or A Responsibility

By Phil La Duke

Yesterday I reposted a blog article of the same name that I wrote and published in 2011 on my own company’s website.  I re-read it and was amazed at how much my outlook had shifted on this matter.  I’m sure it’s the current climate of entitlement  and people ascerting rights that they don’t have, but here it is for good or for ill…I don’t bad mouth BBS so I don’t expect more than a half-dozen readers  to actually see this post.

Is safety a right? Do I by nature of my own basic humanity possess an individual right to an injury-free workplace, or do I have a responsibility to work safely and avoid injuring myself and others? This seemingly simple question is at the cornerstone of every safety process, debate, and theory. Let’s explore these concepts independently at first. For something to be a right, we must have some guarantee or assurance by a body of some standing that whatever point of contention is in fact bestowed upon us when we meet a given criterion. Some of these rights are bestowed upon us directly and unquestionable—for example the right to remain silent to avoid self-incrimination. Other rights are subject to interpretation, as in the overblown debate over whether an over-paid athlete has the right to kneel during the national anthem before sporting events, which can be viewed as a subset of said athlete’s right to free speech.

Safety Cannot Be a Right

Safety cannot be a right, because nothing is ever completely safe since true safety is the absence of any probability of coming to physical, emotional, mental, metaphysical, or any other sort of harm you can imagine. This seems odd because if human beings have any rights at all it would seem that they should possess the right to make a living without dying, suffering a debilitating injury, or crippling chronic conditions because of the work they do. We have the right, in the form of protection under the law, to freedom from injuries that are caused deliberately by our employers, or through negligence, or depraved indifference, so in some sense, we have the right to expect our employers to exercise reasonable and practicable care to prevent us from being killed or injured. For simplicity’s sake, we will refer to these rights as the right to Safety.

Today, experts estimate that there are 27 million slaves. Experts differ on the definition of exactly what constitutes a slave and with variations in definitions comes larger estimates of the size, but in general, we can agree that there are a LOT of people who are enslaved. Interestingly, this number (and definition) of slaves does not include the working poor who feel that they have no options. Liberty is seen in most developed countries, as a universal right and yet for too many people liberty is taken from them by force, swindled from them by conmen, or simply ignored for those people too poor or who don’t know that what is being done to them is illegal.

The U.S. Chamber of commerce and other business lobbyists have actively engaged in a campaign to significantly curtail the rights of individuals in the U.S. to sue companies for products that are unsafe. But this is just the final battleground worldwide. Laws globally have made it harder for individuals to hold companies responsible for the safety of their products. And it’s not just product safety. Workers’ compensation laws disallow workers from suing their employers for a workplace injury (such cases are governed by worker’s compensation payouts instead of individual lawsuits.) Similar efforts worldwide reflect a growing legal opinion that the primary cause of worker injuries is stupid, clumsy, or reckless workers. As for criminal penalties for injuring another, such consequences are largely nonexistent unless a company actually kills an individual, does so quickly, and does show while showing criminal recklessness and depraved indifference. If you are a company and you kill a worker by slowing poisoning him or her over say 30 years your board or exec team will not see a day of prison time (remember Union Carbide and India?) So while it sure makes sense that safety would be a right the legal opinion seems to view safety as something for sale—break a rule pay a fine, maim a worker and risk a lawsuit with restricted remedies. As long as you are prepared to write a check you can pretty much injury workers with impunity. If safety ever was a right it has long since ceased being one.

Safety Isn’t A Responsibility
If Safety isn’t a right is Safety at very least a responsibility? If safety is a responsibility, who is responsible? Everyone? Workers? Corporations? Is it a moral responsibility or legal one? Is safety a personal responsibility or a collective one? More and more companies are looking to hold workers responsible for the safety of the workplace. In some business environs, safety is a condition of employment. In others, elaborate and expensive behavior modification programs are implemented to manipulate the worker’s behaviors so that they work more safely. Given that injuries are accidental (not assaults) it’s hard to hold an individual responsible for an unforeseen outcome of an unintended action. So who is responsible? An organization bears the responsibility for keeping the workplace safe by implementing 5S workplace organizations, applying safety controls, training workers, designing robust processes, and ensuring that equipment is in good working order. In my mind, the front-line supervisor is and always will be ultimately responsible for the safety of the crew that he or she oversees. This responsibility is beyond debate. Only the front-line supervisor has both the power and the authority to ensure safe work practices of all the workers in his or her area. I can be killed as easily by the human errors, uninformed risk-taking, poor choices, or wanton recklessness of a coworker as easily as my own, and it is the front-line supervisor’s responsibility to make sure that doesn’t happen.

Clearly, workers bear some responsibility for their own safety, for example, they must follow the work instructions procedures that should be designed to perform the task most efficiently and efficiently includes in the safest possible manner. Workers need to manage their personal lives and avoid performance inhibitors. Avoiding performance inhibitors—like hangovers, lack of sleep, unmanaged stress, and fatigue—also tends to build resilience (a word so inappropriately bandied about I hesitate to even use it). Building resistance involves maintaining the fitness of body, mind, or soul. It does matter who you are staying physically fit helps you to boost your immune system and to bounce back more quickly from illnesses. Exercising your mind helps you to build what Chris Groscurt (in the fantastic recently released book, Future-Ready Leadership: Strategies for the Fourth Industrial Revolution) calls, “Presence of thinking” according to Groscurt “presence of thinking leads to greater self-awareness. We need presence of thinking to get out of the default (autopilot) mode of thinking.” This mental discipline allows us to bounce back from mental trauma and tragedy more quickly. Finally, we need to exercise our spiritual health—whoever or whatever you worship (hell you can worship me as God-Emperor and most of you cheap bastards still won’t buy my book) or if you worship nothing at all you have to take care of your spiritual or if you prefer, your emotional health. Groscurth dubbed this the “Presence of Feeling”, as he explains it, “Presence of feeling supports self-management and enables presence of action. This type of ‘practical wisdom’ (phronesis) or in-the-moment decision making…”

So while no single individual is responsible for the collective safety, everyone is responsible for some part of safety and should at a minimum hold themselves accountable for their contribution or lack thereof to safety.
Both and Neither
And so it goes that safety is both a right and a responsibility, and neither a right nor a responsibility. Safety is probability, and probability is generally a balancing act. By making safety an abstract (right, responsibility) we obviate the need to think of our safety as a continuous condition, and remain situationally aware or constantly shifting probability that we will not be harmed by the hazards with which we interact. We can either reduce the number of hazards with which we interact, reduce the time with which we interact, or reduce the severity of the consequences when, despite our best efforts, we are injured anyway

Did you like this post? If so you will probably like my book which can be ordered here I Know My Shoes Are Untied. Mind Your Own Business or on Barnes & Nobel.com. Did you hate this post? Did it offend you deeply? Maybe you should organize a book burning (minimum of 150 books) but be sure you are only burning my book, I don’t want you to go to a used book store and buy a bunch of cheap books and stack mine on top.

The book is a compilation of blog posts, guest blogs, magazine article (from around the world) and new material. Much of it is hard to find unless you know where to look. A second and third book has already been green-lighted by the publisher (expect fewer reprints and more new material).

In all seriousness, I have been blogging for free for over 11 years and I think I have earned a bit of revenue so buy the damned book.